Recently we launched the Dealership Service App in a Dealer Group here in Florida. The initial goal was to get the app installed on every employee in the group that had a smart phone. Our thinking is the best way to offer something to your customers is to be an owner or user of it yourself. Then the miracle happened within hours of the install. I was standing in the Customer-Service area and I heard a Service Advisor –say to a customer, with a great big smile on his face-“I have an App for That”. What he was referring to was the customer was asking how and when she should schedule her next appointment.

Alright you might be thinking-“well you can already schedule an appointment on line, and we have a mobile site-so the customer can go there and schedule the appointment-she knows that-we tell all our customers that”. I hate to say it but that line of thinking is flawed. Expecting your customer to keep your phone number handy is a stretch, trying to get them to remember your website domain is asking way too much. However, getting your Dealership App loaded on their phone where your App-Logo stays with them 24/7 will give you a wonderful chance at that customer staying loyal to your service department. You just solved the problem of them not having your dealership at their finger tips.
Just think about this for a second : “when that customer puts their smart phone in their pocket they put your dealership service department in their pocket as well”

Thanks for reading our first blog post. Next post will be “The App Hybrid that will change the world”
Dave